University of South Australia International

University of South Australia UniSA logo

UniSA International Study Overseas Program project, delivered in collaboration with the Ehrenberg-Bass Institute.

Role: Marketing Project Manager | Research & Strategy

Sector: Education | Higher Education | International Programs

Overview

The UniSA International Study Overseas Program project focused on developing a long-term marketing strategy to increase student participation in international study opportunities. Delivered in collaboration with the Ehrenberg-Bass Institute, the project combined research, behavioural insights, and strategic marketing to support UniSA’s global growth objectives and strengthen international partnerships.

Role & Scope

Marketing Project Manager, leading research, analysis, and strategy development as part of a high-performing cohort selected for the Ehrenberg-Bass Institute Marketing Project. The role involved end-to-end delivery of a 3–5 year marketing strategy, grounded in data-driven insights and aligned to UniSA International’s objectives for global engagement and program growth.

Key Responsibilities

  • Conducted primary and secondary research to understand student decision-making and study abroad behaviours
  • Designed and delivered exploratory and descriptive research methodologies
  • Analysed and interpreted qualitative and quantitative data to identify key insights and trends
  • Identified communication channels and touchpoints influencing student engagement
  • Developed a 3–5 year marketing strategy to increase awareness and participation
  • Tailored communication approaches to diverse cultural and linguistic audiences
  • Presented strategic recommendations aligned with UniSA’s international growth objectives

Key Achievements

  • Delivered a comprehensive, research-led marketing strategy for UniSA International
  • Identified key behavioural drivers influencing student participation in study abroad programs
  • Developed actionable recommendations to improve communication, awareness, and engagement
  • Contributed to strategic planning supporting UniSA’s global positioning and partnerships
  • Selected for a competitive, high-performing cohort within the Ehrenberg-Bass Institute program

Capability Highlights

Marketing Strategy | Research & Insights | Behavioural Analysis | Data Interpretation | Strategic Planning | Stakeholder Engagement | International Education | Audience Segmentation | Communications Strategy | Qualitative & Quantitative Research

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UniSA International Marketing Plan 2015 presentation cover University of South Australia
UniSA International study overseas marketing plan slide showing global partnerships and program purpose

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